As you should know, today’s date 11/11/11 is special because of the same number for day, month and year which will happen on one day every 100 years. Some people are even claiming that if you make a wish on 11/11/11 at 11:11pm, it will definitely come true.
For the youths in Korea, 11/11 has always been 빼빼로 데이, Pepero Day for them and this year it seems, the digit for the year has made it even more special. Here is a brief explanation from Wikipedia:
Pepero Day is an observance in South Korea similar to Valentine's Day. It is named after the Korean snack Pepero and held on November 11, since the date "11/11" resembles four sticks of Pepero. The holiday is observed mostly by young people and couples, who exchange Pepero sticks, other candies, and romantic gifts. Lotte denies starting the holiday and instead states that they noticed a bump in Pepero sales around November 11th and after continued popularity they decided to then encourage the holiday with special gift boxes and other promotions. Some consider it to be a contrived holiday and some teachers have encouraged children to exchange healthy snacks to help combat obesity. An alternative "Garaetteok Day" (sticks of white tteok) has been proposed.
According to one story, Pepero Day was started in 1996 by students at a girls' middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow "as tall and slender as a Pepero".
In Japan, a similar Pocky Day was started; however, it has failed to gain traction.
Isn’t it sweet? As some may call Seoul the underdog city of love, I do agree with that in most aspects seeing that they have Pepero Day besides White Day (Valentine’s Day) and a lot of couple matching things, even couple handphones, same brand and ringtone! To the Koreans, Christmas is another special celebratory day with their other half, not with their family as most Westerners do.
On this special day, all the more do I wish to spend it with him, my love. Alas! Our greatest challenge in this relationship has never failed to put me in more agony. But, on a positive note, I am absolutely sure that we will be able to get this through together as I eagerly wait to seeing him again (after 9 monthsㅠ) in two weeks’ time!
To all my lovely family, friends and readers, have a wonderful 11/11/11, Pepero Day~!
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